At Marble and Match, we’re here to help you navigate the digital landscape. Our team is prepared to create connections with real results. Whether you’re trying to activate a social media advertising campaign or create the right content mix for your organization, we’ll guide you through every step of the process.
Digital Strategy
We seek to understand the goals and objectives of our clients. Together, we work to apply the most meaningful tools available across a wide variety of platforms to deliver specific and measurable outcomes. This includes content strategies, platform delivery options, and digital advertising tactics to drive business goals. We look at what your competitors are doing in the digital space plus get a feel for your current brand sentiment. Think of it as your digital roadmap!
Social Media Management
We have the tools and systems in place to support and manage the end-to-end publishing of content across key Social Media channels. We work in advance to secure approvals of platform-specific creative and publish against an organized editorial calendar - so you always know what’s coming.
Content Creation
Graphic Design, Animation, Photoshoots, Video Production, Copywriting, Blog Creation - we have teams in place to help support original content creation for digital publishing or advertising. Our teams work hand-in-hand with existing content and brand strategies + social media calendars to deliver quality custom content that resonates with your audience.
Social Media Advertising
Our primary goal is to deliver the best results for our clients by tapping into the world’s biggest digital communities. Whether you’re looking for more website traffic, brand awareness, a presence in local markets or leads and sales, we’ve got you covered. We have ad deployment specialists in place who are actively working across various Social Media platforms on behalf of 400+ accounts. Capabilities include video ads, single image, carousel ads, lead form ads, Instagram Stories ads, and remarketing ads.
Google Advertising
There will always be that moment when a customer, prospect, or user searches for a product or service on the biggest search engine in the world, and we work to ensure our clients are positioned to show up when that search takes place. We partner with Google to find the right customers at the right time. Capabilities include Search, Display Advertising and Remarketing.
SEO (Search Engine Optimization)
Get SEO up and running on your website (this includes metadata, image optimization and strategic keyword placements throughout the site). With proper SEO, companies will begin to see ranking results improve over time.
YouTube Advertising
This digital space is considered the #2 search platform after Google. With a variety of video ad formats and advanced targeting capabilities, YouTube is a competitive ad space that can guide prospects through the “awareness, consideration, conversation” customer journey.
Analytics & Reporting
Unlike traditional marketing methods, digital marketing strategies and tactics can shift based on real-time feedback and results. Before launch, during execution, and upon completion - we are focused on results to inform decisions and deliver on key insights.
Email Marketing
We create a results-oriented approach to communicating with customers and opt-in prospects. We have the ability to send personalized and responsive emails and trigger-specific communications based on customer actions, which can also include automated follow-ups.
Website Landing Pages
We ensure that your digital efforts and tactics are not wasted by properly aligning your brand or organization to your website and appropriate landing pages. We can consult on modifications or optimizations, or work with key partners to develop beautiful and responsive digital environments for your product or service.
Technical Support
You won’t have to navigate technical issues alone - we’re here to help expedite and troubleshoot platform-specific hangups. From dedicated Facebook Agency Partner status to dedicated Google representatives, we qualify as an Agency to receive VIP technical support. This means quicker resolution to platform issues, approvals, and bugs.
Platform Advisory Support
We have experience in the heavily regulated industries of Finance and Insurance and often work with our legal teams to identify risks and liabilities in the course of deploying digital strategies and tactics. As the various platforms develop new boundaries and rules, we are on the forefront so our clients are prepared.